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Mindlin´s, 3221 Troost Avenue

Mindlin´s was a women´s specialty shop. Rose Shklar Mindlin Jacobson began making and selling hats in a small shop at 1012 East 12th Street in 1904. Businessmen scoffed at the residential location, predicting a quick failure since it was so far from the downtown retail area, but it proved to be a wise choice. It was in the middle of the carriage trade, and women in the area could afford to pay $150 for just the right hat.

After World War I, her customers moved south to homes along The Paseo, Armour Boulevard, and Warwick Boulevard, and she followed them. In 1918 her new store at 3221 Troost Avenue opened and was the first specialty store in the area.

By 1922 the Flapper Era was beginning and styles were changing. Son Harold realized that the store needed more than hats so women´s ready–to–wear apparel was introduced. Mindlin´s opened downtown in 1929 at 1109 Walnut Street and in 1940 was moved to a larger space at 1014 Walnut.

The suburbs became an important retail market, and to keep pace the family opened a new Mindlin´s, the first women´s specialty shop on the Country Club Plaza.

Kansas City Women of Independent Minds, Jane Fifield Flynn

Rose Mindlin Jacobson by Barbara Magerl, Kansas City Public Library Local History